The oral health challenges include increasing incidence of dental caries, otherwise known as tooth decay, Gum Disease (Periodontal), bad breath (Halitosis), sensitive tooth and coloured tooth.
Dental experts noted that increasing incidence of dental caries has become a source of worry and that a greater per cent of all tooth-related issues emanate from poor oral hygiene
They also stressed that dental caries is a major oral health issue affecting 60 to 90 percent of schoolchildren and the vast majority of adults, while periodontal is believed to affect 79 to 90 per cent of the Nigerian population.
The wave of product reformulation to address these challenges is led by five major toothpaste brands namely:
Close Up and Pepsodent manufactured by Unilever Nigeria Plc; Oral B, produced by Procter and Gamble (P&G); Colgate, manufactured by Colgate Palmolive and Sensodyne, produced by GlaxoSmithKline Pharmaceuticals Plc.
The product reformulation efforts are reflected in the introduction of improved and innovative toothpaste brands and brand extensions such as herbal toothpaste, gel, and fluoride.
Furthermore, are the various sensitization programmes introduced through campaigns to raise awareness on the need for proper dental care.